Time Magazine recently released a list of the best places to visit and stay in the world, and one small San Francisco museum was included. SF has many major art museums that regularly host world-renowned exhibits, but the museum Time singled out is much different.
Fittingly located on Haight Street, the Counterculture Museum is just as it sounds; it explores San Francisco’s connection to prominent counterculture movements.

The museum was created by the founders of the Beat Museum in North Beach. The Counterculture Museum focuses on countercultural movements, particularly the hippie movement, the civil rights movement, women’s liberation, and the Beat Generation, among others. The museum started as a small personal collection from the founders, collected over many years. Memorabilia fills the museum, including posters, educational materials, photos, and more.

Fittingly, the museum is located in Haight-Ashbury, the San Francisco neighborhood known for the Summer of Love in 1967. The Haight-Ashbury was one of the main centers for the 1960s counterculture movement, primarily among hippies. The museum doesn’t just focus on the hippies of the Haight; you can find exhibitions on LGBTQ+ movements, Civil Rights, and feminist movements.
The Counterculture Museum joins many unique places that Time highlighted, including Highway 1, known for its incredible coastal views along the California coast. The Frick Collection in New York City was also highlighted, along with The Reefline in Miami Beach and the Indianapolis Motor Speedway Museum. You can find the full list of Time’s places to visit and stay here.
The Counterculture museum is open Wednesday through Sunday, and general admission is only $10. The museum is always looking for local volunteers, and you can learn more here