The San Francisco Giants have dropped a fresh version of their City Connect jerseys, and this time, they’re cranking the volume way up.
Inspired by the city’s storied music scene, the new look fuses baseball with a bold sonic identity, spotlighting San Francisco’s rebellious, expressive spirit.
A Tribute to the City’s Musical Legacy
The jerseys feature a deep black base accented with vivid orange and purple gradients, colors that call back to the glow of The Fillmore’s stage lights and the psychedelic posters of Haight-Ashbury’s counterculture heyday.
It’s a striking shift from their prior white-and-orange look, which featured a Golden Gate Bridge silhouette. This new version feels less postcard, more record cover.
What does the design represent?
The front chest script is designed to flow like a sound wave, mimicking the pulse of a lava lamp and echoing the vibe of vintage concert posters. The lettering is shaded in white with bursts of orange and purple, blending nostalgia with modern edge.
There’s also a sleeve patch featuring the team’s outfield glove reinterpreted as a 1960s gig poster. Another nod to San Francisco’s cultural DNA.
Collaborating with Empire Distribution, a local record label, and its founder Ghazi Shami, the Giants have made it clear this is more than just a uniform. It’s a cultural remix, one that honors the musicians and movements that shaped the city.
When will the Giants debut the new jerseys?
The Giants will wear the jerseys on Tuesday home games and at City Connect concert nights at Oracle Park. These events will blend live performances with baseball, making them can’t-miss experiences for fans and music lovers alike.
Even if you don’t follow baseball, this drop is worth noting. The Giants aren’t just playing the game, they’re setting a new tempo for what team branding can be. And in a city like San Francisco, that feels just right.