Guerneville, California has long attracted visitors who come to enjoy a retro resort experience on the Russian River, visit casual eateries and historic queer businesses on the main drag, and explore towering redwood forests.
Recently, WorldAtlas named Guerneville among the most charming river towns in California, alongside more destinations such as Healdsburg and Monte Rio.
Here’s a closer look at this scenic river escape just 1.5 hours from San Francisco…
From ‘Stumptown’ to ‘The Gay Riviera’
Today’s Guerneville began as a redwood logging area nicknamed “Stumptown,” which sprang up after the arrival of the San Francisco and North Pacific Railroad in 1877. By the early 1900s, this section of the Russian River was lined with tent camps and cabin resorts, enticing city dwellers to come and enjoy a summer retreat in the forest.
While tourism declined in the mid 20th century, it was revitalized in the late 1970s by gay entrepreneurs from San Francisco, who turned it into an LGBTQ+ getaway sometimes called ‘The Gay Riviera.’ Some of the most iconic LGBTQ+ spots are still standing, such as The Rainbow Cattle Company saloon on Main Street and the historic Highlands Resort.
Around the summer season, Johnson’s Beach is a key gathering spot for everyone from the queer community to vacationing families. This part of the river is generally calm with little current, perfect for inner tubing or a relaxing swim.
Visiting Guerneville
Visitors to Guerneville come to bask in the laid-back river beach atmosphere and explore the unique businesses that have been around for decades. The area also offers hiking and ziplining at the 805-acre Armstrong Redwoods State Natural Reserve, and wine tasting at Korbel Champagne Cellars and Porter-Bass Winery.
Guerneville becomes busier between May and September, when Johnson’s Beach is open for swimming. You can look for adorable bungalows to rent right on the shore, or read our article about River Electric for a nearby “summer camp” feel.