The Golden State Warriors just announced a partnership with major beauty retailer Sephora. The partnership is in addition to the retailer’s existing support for the Golden State Valkyries, the women’s professional basketball team in the Bay Area, making Sephora the first Valkyries partner to join the Warriors portfolio.
“This partnership marks a significant milestone for the broader Golden State organization,” said Mike Kitts, Golden State Chief Commercial Officer, in a recent statement. “Sephora becoming the first Valkyries partner to expand and align with the Warriors not only reflects the strength and growth of the Valkyries brand, but also the shared values across all of our teams. We look forward to this partnership enhancing the experience for our fans and partners across all of our properties.”
Sephora will specifically be the Warriors’ men’s fragrance partner, and the two organizations will create digital and social content during the season. Sephora is also the presenting partner of the Warriors dance team. You can expect to see a Sephora Kiosk at Chase Center, both during Warriors home games and at other events at the arena. The performance center in Oakland will also be named the “Sephora Performance Center” under the partnership.
In April of 2025, the Valkyries announced the founding partnership with the beauty retailer, making them the presenting partner for Content Day and Training Camp. Now, as the new NBA season is in full swing, the partnership marks an exciting milestone for both teams.
The Golden State Warriors have multiple upcoming home games, starting on Friday, November 21, against the Portland Trailblazers. You can also see the team play at Chase Center on November 24, 26, 29, and December 2 in the coming weeks. The Valkyries wrapped their first season earlier this fall, with major success drawing thousands of fans to home games. You can expect their second season to start in Spring 2026.
Find the Warriors schedule and tickets here.