San Francisco is preparing for the highly anticipated 2026 Super Bowl in Santa Clara this February, and numerous major events have already been announced leading up to the game. One event that football fans can look forward to is the Super Bowl Experience, a fan event held at Moscone Center in San Francisco.
The event runs from Tuesday, February 3, through Saturday, February 7, leading up to the championship game. The experience is an “immersive football festival” according to organizers, featuring the opportunity to meet current and former NFL players and get autographs. You can also expect exclusive merchandise for sale at the event, as well as interactive games. Plus, 59 unique Super Bowl rings will be on display along with the Vince Lombardi Trophy. Finally, fans can test their speed by racing virtual NFL players in a 40-yard dash on a massive screen.
The fan experience is just one of many events happening in the Bay Area in anticipation of the Super Bowl. You can also expect numerous major concerts leading up to the game, including EDM shows with Calvin Harris and Diplo, and concerts with iconic artists like Sting and the Killers. Plus. Post Malone will once again play a free show in collaboration with Bud Light. The Super Bowl will be held on February 8 in Levi’s Stadium, just a short drive from San Francisco. Even if you couldn’t score tickets to the big game, you can still expect plenty of exciting events during the weekend, including festive watch parties on Sunday.
The fan events will run from 3 to 10 pm on Tuesday through Friday, and 10 am to 10 pm on Saturday. You can learn more about the Super Bowl Experience and buy tickets here.