Dominique Crenn’s pop-up bakery outside the Salesforce tower will have you drooling in anticipation of its brick and mortar opening.
No one would dare mess with the masterpiece that is the croissant—the flaky, buttery, outer layers and bouncy inner layers that all merge together in your mouth for one blissful moment of heaven. You just can’t improve pastry perfection. But when Dominique Crenn posts a picture of a croissant loaf encouraging you to “enjoy it on its own, slather it with butter and jam, or turn it into French toast”, you do it.
This marvelous creation is made from scraps of the dough folded and baked up together. It feels like the posh tabletop staple we all deserve. Ready to slice into and satisfy our nibbling needs throughout the day. On top of all of that, it means none of that beloved dough goes to waste. As a sustainability advocate, that sources local ingredients from here nearby farm, this might evolve into a defining feature of her soon-to-be bakery. A French, waste-free classic.
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If you don’t already know, Crenn is the first and only female chef in the US, with three Michelin stars. The French culinary genius has been unstoppable, with virtually everything she touches turning into Michelin star gold. Her latest project, Boutique Crenn, is proving to be no different, and that proof lies in a divine slice of freshly, baked croissant loaf.
Atelier Crenn, Petit Crenn, and Bar Crenn have had critics and foodies swooning over them since their respective inceptions, the latter earning her another Michelin star in its very first year. Now, the next chapter for the Crenn Group’s cuisine conquering endeavors will be baked goods at Boutique Crenn. Crenn’s vision is “a space designed to procure reverence for nature, reflection on artistry, and above all, an indulgence in taste”. Sweet Mary, we can hardly wait.
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The cream cube pop-up parked outside the Salesforce tower will continue to fill the streets with the fresh smell of pâtisserie, boulangerie & viennoiserie comestibles until moving into its permanent home inside the building.
While the menu is “subject to change”, according to the website, the current offering is waking up the Bay with sweet delights like Chausson aux pommes, vadouvan cauliflower turnovers, chocolate sablé cookie tins and, of course, croissant loaves. The majestic loaves cost $18 and they’re only available on Wednesdays, Thursdays, and Fridays. Bon apetit!
The permanent Boutique Crenn spot is set to open spring/summer this year. You can visit the Cubert at 425 Mission St, San Francisco, on weekdays 7AM-2PM.
Featured image by @jessicacurrier