Secret Guides

If you’re looking for some inspiration about free things to do in the San Francisco Bay Area, don’t worry — there are plenty of programs, events, and resources that you can make the most of. San Franci...

Every year, thousands of people come from all over to experience Lunar New Year in San Francisco. The Chinese New Year Parade in SF’s Chinatown is a world-famous celebration with an extensive…...

Winter in and around San Francisco is a time for getting cozy and leaning into the holiday spirit. Here are some of our favorite winter activities in the Bay Area that are perfect for cold weather. Stay warm and make th...

With 2025 just around the corner, it’s never too soon to start planning the next year. Luckily, January in the Bay Area is packed with great things to do (despite the…...

San Francisco draws endless crowds during the holidays, and it’s no wonder why — from the Union Square ice rink to the Fairmont’s two-story gingerbread house, there’s enough…...

There are so many holiday activities happening in and around San Francisco, that it can be hard to know where to start. While adults might get their fill of Christmas spirit at…...

It’s officially the holiday season, which means that you’re probably buying gifts for your friends and family....

Holiday spirit is in the air and the crafters of San Francisco are working at full throttle to sell their wares! All season, we’ve sought out the best holiday markets, craft fairs, and more in the San Francisco Ba...

San Francisco has numerous shopping malls and districts for whenever you need to go on a last-minute gift shopping trip. Whether it’s for birthdays, anniversaries, holidays, or other…...

Bay Area holiday light displays are on another level when it comes to their creativity, charm, and photo potential. Whether you need some inspiration to get into the holiday spirit or love a good display, the Bay Area h...