Downtown SF is once again pulling out all the stops with Let’s Glow SF, the largest holiday projection mapping display in the United States. The displays will be up in the Financial District and easily viewed via a self-guided walking tour from Dec. 1-10, 2023, between 5-10pm each night.
Each building’s façade will be brilliantly illuminated with a dynamic light show designed specifically for that location. The Financial District is totally transformed with eleven 4K 32,000-lumen projectors and two 4K 22,000-lumen laser projectors.
See holiday-themed stories played out in stunning detail, transforming the buildings into dynamic canvases that seem to defy the laws of physics. The works represent thirteen different artists known both locally and internationally.
Let’s Glow SF comes courtesy of Downtown SF, A3 Visual, and Amazon, who will display the work of fourteen local and international artists at these 6 buildings in the Financial District:
- One Bush Plaza at 1 Bush Street
- Pacific Stock Exchange at 301 Pine Street
- Landing at Leidesdorff at 565 Commercial Street
- Hobart Building at 582 Market Street
- 1 Ferry Building
- Salesforce Tower at 415 Mission Street
Last year’s event was a total hit, bringing out over 50,000 people to see the show and over $3M to the downtown area.
“San Francisco has long been a landing pad for artists that create work to shape our downtown’s identity and present opportunities for innovation. Art invites people in and carves a direct path for more community engagement and revitalization,” said Sean Mason, Chief Creative Officer of Immersive Division, A3 Visual. “We’re proud to partner with Downtown SF Partnership for another memorable holiday experience for people of all ages to enjoy.”